For MANUFACTURERS, INTEGRATORS AND OPERATORS DEPLOYING ACROSS THE SEVEN ZONES
Place your systems in front of the operators that procure them.
THE REFERENCE™ is a curated deployment surface, not a trade fair. Zone allocations are made against operator demand: hospital systems, schools, ministries, sovereign utilities, real-estate operators, industrial groups and procurement authorities. If you build for one of the seven zones, this is the room where your buyers, your regulators and your standards co-authors are on the record.
What you get
01
Operator-led curation
Each zone is allocated against procurement demand. Your neighbours are your category, not your noise.
02
The buyers in the room
Hospital procurement, school estates, sovereign utilities, ministries, developers, industrial operators and infrastructure funds.
03
Standards alignment
Exhibitors are mapped against the standards in scope for their zone — visibility to regulators and co-authors.
The deal
What we offer
- ·Curated zone allocation — Air, Water, Energy, Earth, Carbon or Human.
- ·Operator matchmaking through The Reference Platform, year-round.
- ·Editorial visibility — selected exhibitors are written up on the record before and after the edition.
- ·Procurement coordination — RFP and delegation scheduling pre-edition.
What we ask
- ·Your product spec, deployment record and target operator profile.
- ·Standards and certifications you already disclose against.
Key dates
- Q1 2027Anchor exhibitor allocations open.
- Q3 2027Floor plan and zone allocations published.
- Q1 2028Inaugural edition · Dubai World Trade Centre.
Get in touch
One form. One response.
Tell us who you are. We reply, on the record, within five business days.
Frequently asked
The questions we hear most.
Not the right door?
Eight other ways to engage.
01
Attend
Operators, decision-makers, accredited public.
03
Sponsor
Brands and institutions seeking institutional visibility.
04
Invest
Funds, family offices, sovereign and strategic investors.
05
Governments
Ministries, municipalities, sovereigns, regulators.
06
Hospitals & Schools
Operators, procurement officers, facilities leadership.
07
Press
Journalists, editors, analysts.
08
Scientists
Researchers, academics, advisors.
09
Speakers
Operators, executives, scientists, ministers.